About Us

Apriori is the fruit of a collaboration between Patrice Breton & Georges Sabongui, two very passionate, focused and driven vintners who have been friends since high school. Both Patrice & Georges enjoyed successful careers in the technology industry before dedicating their attention to the craft of wine. They also co-founded and operate Champlain Group LLC, a Private Equity firm specialized in the wine industry. Patrice directs all production operations of Apriori. He also owns and operates Vice Versa Wines, a high-end boutique winery based in Saint Helena, Napa Valley. Georges manages Apriori sales, marketing and administration.

Shawn’s talent is well known in Napa Valley, where he is recognized as a rising star. He worked under the tutelage of Mark Herold at Merus, Kobalt and The Vineyardist between 2006 and 2012.

Legendary winemaker Philippe Melka joined the production team as a consultant in Fall 2015. Philippe is well known throughout the world, having worked for such esteemed estates as Château Pétrus, Château Haut-Brion, Bryant Family and Dominus Estate.

Patrice Breton
pbreton@aprioricellar.com
Georges Sabongui
gsabongui@aprioricellar.com
Shawn Johnson, Winemaker
sjohnson@aprioricellar.com
Philippe Melka, Consulting Winemaker